el-gouna film festival
project. el-gouna film festival 2020
agency. Wunderman Thompson
duration. 26 sec
With the Gouna Film Festival project, we were awarded the chance to collaborate with Wunderman Thompson to handle their new branding,
From the new logo reveal to the moving posters, visuals for the performances, and actual award presentations, create all the film festival animation.
When we heard the word Gouna, we thought of the tides and sea waves, the perfect all-year getaway. We worked on reflecting that in our package through the arches’ motion and how shapes intersected, mimicking the sun and the moon. Waves are simulated in the breaks and transition, creating a flow weaved with an inspiration of film noir shadows casting in every frame.
the reda troupe song
With the Reda troupe song, we’ve created illustrations and interesting kaleidoscopic compositions that reflect the modern take of a pure Egyptian song being played—but still trying to stay true to our colors and film festival identity.
Although various teasers and animated backgrounds were looping smoothly in the main venue,
so basically, we made cinematically-hip idents.