project. axa

client. axa

agency. leo burnett cairo

duration. 40 sec

This project was purely traditional in its approach of animation. By first creating a rough storyboard , and discussing it with the client, we then went on to draw keyframes and animate the ad.

The challenge was making the mediums fit to each ad , one was of an oil painting on pottery and another was of chalk on a board.

By creating different style frames and looks we were able to give them the look, like they were painted and drawn in real life.